Contact Us:


W1461 Hwy 98 Loyal, WI 54446




John: 715-216-1897
Mark: 715-773-2240
John Ivan: 715-219-2781

Who we are

At Oberholtzer Dairy Cattle & Auction Co we are dairy farmers willing to put the family name on our product.

Truly family owned and operated, we also have the huge advantage of all our staff being current or former dairy farmers.

What we do

We sell all classes of cattle, hay, & machinery in our regular weekly auctions, but specialize in dairy.

We also have special 1-owner retirement auctions at our yards or on your farm.

We work with sellers to optimize sale price through on-farm appraisals; extensive, multi-state advertising; professional, qualified staff; & prompt payment.

We do our best to accurately represent all lots sold so you can buy with confidence. Many lots are sold with a soundness guarantee, so you receive the value you expect.

We also buy & sell private treaty.

Our goals

To use our resources and talents in a way that benefits the people we serve.

To be an asset to our communities and to make a living for our families.

We KNOW dairy

We DO dairy

We ARE dairy

We KNOW dairy We DO dairy We ARE dairy